About this course

Learn how to build and manage digital marketing campaigns while mastering Content Management Systems (CMS) like WordPress. This course equips you with practical skills in SEO, social media, email marketing, and website management for business growth.

What You’ll Learn

• Understand the fundamentals of digital marketing channels and strategies
• Build and manage websites using popular CMS platforms (WordPress, Joomla)
• Optimize websites for search engines (SEO)
• Create and manage social media marketing campaigns
• Develop and implement email marketing strategies
• Track and analyze digital marketing performance with analytics tools

Course Curriculum

• Introduction to Digital Marketing & CMS
• Website Development with WordPress & Joomla
• Search Engine Optimization (SEO) Essentials
• Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok)
• Content Strategy for Digital Campaigns
• Email Marketing & Automation
• Pay-Per-Click (PPC) and Online Advertising
• Google Analytics & Performance Tracking
• Website Security & Maintenance in CMS
• Case Studies: Successful Digital Marketing Campaigns
• Capstone Project: Building and Promoting a Business Website